DECODING THE MARKETING TACTICS TO SURVIVE CORONA LOCK DOWN

The market is going through the most challenging times that we could have seen in our lifetime. The novel corona virus and the global standstill that it has caused have made the commercial world go on a dizzy spin changing the equations in almost no time. The physical markets have plunged into a low and

Fostering the enterprising creed and ambitious minds

My views comes from my experience of global market and what’s not happening with the SME’s in India. We need to stir things up and change the mindset.

Audio Branding by ENSO : Acoustically yours!

Remember the stranger at the airport started his laptop, and, just by its start-up music you knew he was using Windows XP? And, how your son felt super excited just by the racing sounds of Ferrari Cars that were played in the background at Ferrari World? No wonder he just couldn’t get enough of the

#ENSOspeaks : Bring in the Brand Consultant

Big dreams. Big ventures. Big stakes. Already having too much on your plate as a business owner? We think yes. After all, creating a profitable and long lasting brand will require you to be on your toes. Won’t it? Labour of love, you can say. Worth every bit of it. But, while you are busy

#ENSOspeaks : Trend of The Trendsetters

“COMPETITOR is one who can steal a few deals, but, the pinch of which, a VISIONARY never feels!” …as simple as that! Welcome to the era of gutsy new-age trendsetters. They know that if they have what it takes, they have the power to redefine the word ‘competition’ on their own terms. With immense confidence

#ENSOspeaks : Pseudo Corporatism

So, what’s your general understanding of the term ‘Corporate Culture’? It must be on the lines of – something that describes and directs the ways a company’s owners and employees think, feel and act; right? In short, with the term ‘Corporate Culture’, your perception is associated with the professionalism of a brand. The professionalism that

Digital Marketing-the magic of modern times

Any sufficiently advanced technology is as good as magic ! When you can reach out to the world in just a few clicks and can multiply your business without having to get up from your chair much –  it IS as good as magic, isn’t it? Welcome to the world of digital marketing – the

Video Marketing-the pull of moving pictures

“If a picture says a thousand words about your company, a moving picture will tell a million.” You can’t agree more, we bet. After all, one can’t deny the fact that TVCs, company videos, corporate films etc can have an easily generated and longer lasting impact on the consumer’s mind. Not making the most out

#changemakers – IKEA

 “Innovation is the calling card of the future.” If there is one name that has been revolutionary in the world of furniture for over 70 years, it is IKEA. Being the world’s largest furniture store, IKEA today enjoys the status and reputation of a cult in its domain. An acronym made up of the initials

#changemakers – Adidas

Impossible is nothing, seriously! Picture this. It is the year 1920. Adolf(Adi) Dassler is just another cobbler living in the town of Herzogenaurach, Germany.  This young boy, all of just 20, also has a passion for running and extreme sports. Lately, something has been hovering over his mind. It is the need that he has