Big dreams. Big ventures. Big stakes. Already having too much on your plate as a business owner? We think yes. After all, creating a profitable and long lasting brand will require you to be on your toes. Won’t it? Labour of love, you can say. Worth every bit of it. But, while you are busy doing all of that, won’t you need somebody who handles the home front? Somebody who will do the basic alignment of your brand as carefully as you would do if you had time and the field knowledge of branding and advertising? Well, now is the time to bring in the brand consultant.
Hiring for the RIGHT wiring : 5 reasons to get a brand consultant on board
1. Saves your time
Be it a small, mid or large sized business; almost all the businessmen that we have known have struggled to find time to do their marketing. And that’s so obvious. Running a business is like running a small country on your own! Number of decisions to be made, plenty of people to be dealt with and making it sure that you survive in the competition! Phew! When you hire a brand consultant, he/she taking off the marketing and branding burden off your shoulders comes as a great relief. They offer a consistent handling of the task and that saves you time which you can invest somewhere else.
2. Offers you professional skill set, cutting-edge field knowledge and foresight
With hiring of a professional branding consultant/agency comes the whole world of sharp, up-to-date and result oriented skill set to your kitty. And by being professionals that they are, they also have the foresight to see beyond what a brand owner can see for his own company. Putting all of this together, integrating everything about a business and developing a brand out of it comes quite naturally to them.
“To show you what a striking difference a brand consultant can make, let me give you an example of one of our clients ‘The Vasant Group’ – a group of six companies involved in 6 different businesses. There are always challenges that successful people face as they climb up on the ladder of growth, you know. In spite of being a successful business house, The Vasant Group’s challenge lied in being unable to get fused together as a whole. Alignment of the vision is one of the biggest challenges any CEO or management faces with the staff in second and third line. What ENSO did for Vasant Group was to integrate all their six companies together by keeping their individualities intact, and yet, unifying them in such a way that they emerged as one brand ‘Vasant Group’. What we did as a brand consultant for these clients, was going in to the deepest details of their functioning, streamlining and standardizing them at the base with utter perfection and customized branding solutions, and, giving them the outlook keeping years ahead in mind. That’s skills, knowledge and foresight coming together for you” explains Ms Neeja Shah, owner and CEO at ENSO.
“At the end of it all, the company owners could see a major upward growth in the way they were perceived by their clients as well as their peers” she says.
3. Saves your money (Surprise! Surprise!)
Yes, you read it right! By putting an end to your random marketing and advertising trial-&-error saga, a brand consultant saves your money that you often end up wasting on infertile commercial gimmicks. “Penny wise and pound foolish! That’s seldom the scenario. A brand consultant, on the other hand, operates on a specific strategy that he/she has customized by keeping your progress in mind. That gets you the maximum ROI. Spending after a brand consultant is actually an investment in your own business” opines Neeja.
4. Defines, develops and decides the direction for your brand
Unorganized ways of functioning can strangle your chances of success in spite of you having all the potential for it. “You can easily fight this problem when you have a branding consultant by your side. He/she shapes your brand in a holistic, significant and unifying way; to put it very simply. He/she creates that basic platform and perception for your brand because of which everything else that you do for your business will yield the maximum results. Taking you way beyond your in-house graphic designing or basic advertising, a brand consultant is here to help your brand with much more vital things. Vision, direction, strategic execution etc – just to name a few.” points out Neeja.
5. Identifies your target market and builds a suitable marketing strategy
For a variety of reasons, the business owners often don’t happen to identify their consumers correctly. Also, they don’t have the clarity about what exactly their consumers expect out of their brand at times. “This ambiguity at the base can hamper your way and can leave you drained out in spite of all your hard work. At this point, a branding consultant can be a saviour as he/she has the skills and methods to chart out the accurate market demography for your business. And then on, an effective market strategy is articulated” says Neeja. The right step in the right direction marks the beginning of a success story. Doesn’t it?
A successful venture has its own set of ingredients. An effective way of branding is one of them, goes without saying. “Anything that is done randomly in today’s time and date is generally proven to be ineffective as far as business is concerned. Anything done with limited knowledge and half attention wont’ get you very far either. It is about bringing the art of branding and the science of business operations together without getting affected by unnecessary influences; something that a brand consultant is professionally crafted for. The sooner you hire a brand consultant, the better!” concludes Neeja.